MSS:A34, NWA 6. Northwest Architect article, "Not Advertising, But Sales!" (August, 1941)

Vol. V, #6, pp. 4-6. Successful advertising of architects' services should emphasize a commitment to the public interest. Rather than the finished building, the essential functions of architects need to be sold to the client. The sales effort can join the interests of architects and building materials suppliers into a mutual structure to educate the public. Ref. Alexander Brothers [AR:B5].